we gave out 20 questionaires to people in our target audience age group of 15 - 17, half females, half males so we had a fair representation in our sample. the questionnaire is going to be used to get some audience feedback, as the audiences views is extremely important. this will help us shape the opening.
The questionaire asked wether they prefered 15 or 18 rated movies
the evidence shows that for the age group of 15-17 they prefered 15 rated movies, which is a good result, as this is the age restriction we are setting our opening at. this could be due to them not being able to legally watch 18+ movies, or for them being too yound to understand some of the complicated nature of some over 18 movies.
Next the audience was asked what sub-genres they like to see on the big screen.
Action- 14
Western-0
Crime-9
Film noir-0
Religous-1
Gangsta-4
Physcological-12
action was the highest scorer, with a scor of 14, but psychological had a mark of 12 which is not far off. we have already decided we are likely to look at a psychological thriller, however had it got a mark like film noir, we would have re thought this decision.
Next the audience were asked what films they most enjoyed, the choices were:
Jaws-8
Paranormal activity-14
Godfather-4
Inception-10
Pulp Fiction-1
Dark knight-14
Physco-2
Se7en-2
Memento-0
Silence of the lambs-4
the most popular was paranormal activity, which is a psychological thriller. it was useful to see which films the audience respong best to, as the ones that they dont will be ones that are not aimed at them as much. we need to look closer at the ones with the same sort of target audience as us.
Next we asked our audience to rate 8 fields that a thriller genre could cover:
Suspense-80/160
Fast paced music-79/160
Plot twists-87/160
Action-90/160
Gore-98/160
Science-62/160
A sense of reality (Not too farfetched)-82/160
Clever Storyline-120/160
a clever storyline is most valued by our audience, this is not neccesarily relevant when focusing on an opening, as films dont give away their storyline in an opening, but we need to indicate that something interesting is going to happen in the rest of the film to keep the audience interested. They also value gore and action, which are two exciting properties of a thriller, so they want something interesting, gory and full of action, as we are fairly young, science and plot twists do not interest us so much, we want it to be less clever and meaningful, like The Da Vinci Code, but more quick and action packed.
Lastly we asked our audience wether they liked seeing the actors, producers and directors in the first two minutes of a movie:
Yes: 3
No:5
Don't mind:11
most people are indifferent to whether we include credits or not at the beginning of the movie. it is conventional to have credits that introduce the production company, the director and the actors, but some films start without them and go straight into the main film. we have chosen as a group to include titles as these are important for the production company.
evaluation :
this was a really useful tool for analysing the views of our target audience. it is important for the production company to fully understand the wants of the audience, so the film that they make is guaranteed to be popular. likes and dislikes go through trends, so western thrillers may have been very polular a decade ago, but now none of our audience voted for them, this shows that producers need to keep up with audiences constantly changing opinions.
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